Coaching for Community

Making communities better places to live for the good of all people.

Imagine you could ignite transformation in your community so that:

  • Residents are fully engaged and their experience and skills are valued.
  • People share a common belief that all humans have the ability and right to create meaningful and happy lives.
  • Community members create systems for food, health, financial and educational access that create a level playing field for all.
  • Families have support to create financial stability.
  • Initiatives foster honest communication and effective feedback structures.
  • Seasoned leaders, nonprofit staff, and emerging leaders have the support, time, and energy to engage in professional development to effect change in their communities.

Seem far-fetched? It’s not.

CCC More Details

Coaching for Community Transformation (CCT) training programs bring the skills and mindset of coaching to help you unlock potential in communities, engage with all stakeholders, and include people from all segments of the community, including marginalized groups.

CCT training programs energize community members by taking a refreshing approach that helps you:

  • Focus on PEOPLE and POSSIBILITIES, not on the PROBLEMS to be solved, and to
  • Be INITIATORS of personal and community change rather than simply RECEIVERS of services provided by others.

We don’t march in and fix your community. We can’t. No one can. Our experience has taught us that each community has its own answers and wisdom. And so we partner with you to discover the most important applications for coaching skills in your unique situation. The applications vary, but the CCT skillset will:

  • Cultivate creative solutions to tough community challenges
  • Equip community leaders to implement change more rapidly, collaboratively and effectively
  • Foster community and civic leadership by people at all levels in the community
  • Inspire action plans that people are motivated to implement
  • Shift mindsets about working positively with diverse people and difficult situations
  • Influence deeper connection and collaboration throughout the community
  • Infuse a coaching culture into people’s conversations and relationships

The beauty of a coaching approach is that it builds on what's already present to support actionable goals and measurable results. It transforms problem-focused mindsets to ones of possibilities, creativity and collaboration. The process, once begun, is contagious—it brings about transformation for people, organizations and communities!

To learn more, check out Courses, read Frequently Asked Questions or see what Participants are Saying about Results!

Want to talk about your dream community? Call Virginia Kellogg at 785-597-2228.

Coaching for Community
Transformation Programs

Our core training programs are fully customized to meet your community’s unique needs. All programs include coaching demonstrations, teaching examples, cultural competency and skill application.

Taste of Coaching for Community Transformation

Coaching for Community Transformation Intro Course

Communitiy Coaching Certification

Post Training Support

Taste of Coaching for Community Transformation

If you would like a “taste” of how Coaching for Community Transformation can benefit your organization, collaborative or community, this short program is a great place to start.

During this highly interactive program you will:

  • Listen to a coaching demonstration
  • Experiment with the skillset and mindset of coaching
  • Learn and practice basic coaching skills that can be used immediately

Choose from a 2-hour program or a 1-day workshop.

Coaching for Community Transformation Intro Course

If you are ready to adopt a coaching mindset in your organization or community, the CCT Intro Course builds a foundational skill set and mindset of coaching. The training includes two modules, delivered 3-5 months apart.

Module 1: An initial 3-day training provides tools and practice to prepare participants for incorporating coaching into their work.

Module 2: A 2-day follow-up training reinforces the foundational skills, plus adds advanced skills. During this module, participants explore how applying coaching skills can enhance the mission of the organization and the community work.

Supplementary Training Options

Enhance the success of the CCT Intro Course by choosing from these additional options:

  • Individual Coaching gives participants an opportunity to experience coaching in the role of a client. This is an integral part of learning to be a coach, and also gives valuable professional development. The individual sessions provide laser coaching for each participant’s unique needs. Students often report the individual sessions are the strongest support implementing their coaching skills day-to-day.
  • Peer Learning Circles anchor the coaching skills, troubleshoot how the skills are applied in real situations with clients, and share best practices. These 60-90 minute teleclasses are led by an experienced CCT Facilitator Coach and are recorded for those not able to attend.
  • Teleclasses reinforce the coaching training investment through skill-building and practice. Each 90-minute call focuses on a specific skill, resulting in quicker and more effective integration of the skills. All teleclasses are led by an experienced CCT Facilitator Coach and are recorded for those who are unable to attend.

Ongoing Support

After completing a CCT Intro Course you will be invited to join the free CCT Share the Learning Calls and the Learning Community.

Community Coaching Certification 

If you are serious about using coaching skills to lead and strengthen your community, the Community Coaching Certification will prepare you to fully integrate coaching into your work. Upon successful completion of the program, you become a Certified Community Coach.

Program details

  • 9 months
  • 54 training hours
  • 3 mentoring sessions on skill application
  • 1 individual mentoring session with instructor
  • 20 hours community coaching

Choose from

  • In-Person/Teleclass (3 training days plus 20 teleclasses)
  • 100% Teleclass (36 teleclasses)

Who Should Attend

Attending this course will be a major step in increasing your competency as a community leader, coach, activist, and manager or developer of community programs. You will finish the program better able to realize lasting solutions to your community's toughest and most intractable problems.


The curriculum is highly experiential and focuses on learning by doing. You will receive extensive feedback and mentoring from supervisors, instructors, assistants and fellow students throughout the course. The course requirement to log a minimum of 20 hours of community coaching results in 100s of hours of coaching support for members of the community during the training program.

You'll learn how to:

  • Build and support leadership at all levels in a community
  • Implement change more rapidly and effectively
  • Magnify the value of diverse perspectives and
  • Create cultures of connection and collaboration

The approaches taught in the program have proven successful in individual, organizational, community, and even national and international spheres. You will be able replicate this success in communities at home and at work.

CCC More Details

Compare the Community Coaching Certification program to the Coaching for Transformation certification program.

Post-Training Support 

As a CCT program graduate, you benefit from FREE ongoing support and learning opportunities, expanding your development and reach as a coach.

Share the Learning Calls

During these 90-minute calls, you will receive CCT how-to-train tools and timelines so you can orient your staff or volunteers to the CCT coaching skills. These calls also serve as a powerful refresher for yourself.

Learning Community

Need help? Want collaborators? Have a success or an idea to share? Participants tell us that being in a vibrant learning community throughout their training was a transformative part of their learning.

The Leadership that Works Community connects you to coach training graduates around the world and across cultures who share their wisdom, perspectives and best practices with one another. You can also take advantage of ongoing training opportunities and conferences designed to help you stay engaged with coaching colleagues and to strengthen your development as a coach.

Learn More

To learn more, check out Frequently Asked Questions or see what Participants are Saying about Results!

Call or email Virginia Kellogg 785-597-2228 for more information.

Coaching for Community
Transformation FAQ

How did Coaching for Community Transformation begin?

Coaching for Community Transformation (CCT) was born in response to Leadership that Works’ long-time commitment to social justice and its desire to make the benefit and reach of coaching accessible to as many people as possible. We see CCT as a powerful resource to support social justice and community transformation so all people are able to enjoy more equitable and just communities.

What changes does CCT want to bring to the coaching profession?

In the early days of the coaching profession, clients were often corporate executives and professionals and their coaches were also from upper-middle-class backgrounds. This initial model of coaching promoted professional development and success. As a consequence, coaching was primarily a profession of and for those who already had power and privilege. We are committed to changing that. We realized early on that the model of training only professional coaches was not broad enough to achieve our vision for widespread reach and social change.

What is needed to realize CCT’s vision for coaching?

Five critical components are necessary to bring our vision for Coaching for Community Transformation into reality: 

  1. Creating a model for training people from the community to be coaches that does not depend on them becoming professional coaches
  2. Prioritizing our own work as individuals and as an organization to embrace cultural diversity and awareness
  3. Sharing materials, lessons, research and contacts widely to make our work accessible to all
  4. Challenging the coaching profession to make cultural awareness work a priority and to train a more diverse pool of coaches that is equipped to appropriately serve a much wider coaching audience
  5. Listening to the community members, and working with them to incorporate their experience, wisdom and ideas about how to best use coaching skills in their community. We partner with the community to implement their vision for coaching-based support for community change

What happens when community service providers add coaching skills to their expertise?

We began our work by putting coaching skills into the hands of direct service providers such as case workers, counselors and family coaches who work one-to-one with community clients. We found when service providers add coaching skills to their existing expertise, they shift the way they work with clients.

Rather than fixing the problems for their clients, they shift their focus to the best way to support and help clients to define and achieve their own goals. This is sustainable, empowering change.

How does coaching affect the service provider?

When service providers are coached, there is often a shift in attitude about themselves in their jobs—discovering that they enjoy their work much more when they do not see themselves as responsible for solving everyone’s problems all the time.

As more and more community members and organizations add coaching skills to their tool box, we notice a coaching-based approach to service delivery becoming the norm. As coaching skills spread throughout a whole community, clients who seek services from multiple agencies are being supported from a common, client-centered, empowering, coaching-based service delivery model. This broadens the support for personal and community transformation.

In addition, when managers and directors take the coaching skills training with their staff, they jointly discover how to create a coaching culture within their organization. This coaching culture supports them in working collaboratively and in shifting their focus from problems to possibilities, creative action, accountability and achievement.

What has CCT learned from our work in communities?

The early experience with direct service providers was a microcosm of what we are now discovering about taking coaching deeper into communities. The horizon for community coaching has endless possibilities as each community begins to imagine and explore how coaching skills can support the change they wish to create.

Leadership that Works is at the forefront of this innovative and cutting-edge work. We are bringing culturally-aware coaching into groups, neighborhoods and organizations that are committed to enhancing the quality of life for all people in their community.

Can you give concrete examples of projects that use community coaching?

Coaching projects our CCT faculty are supporting and exploring with community partners include:

  • Leadership development initiatives – Coaching support for leaders who are not well-represented and supported as well as non-positional or grassroots leaders.
  • Issues-based work – Coaching and coaching skills training to support targeted community issues such as immigration reform, early childhood education, teenage mothers, or coaching support for implementation of ongoing racial equity and cultural awareness work in communities. In issues-based work, we look at how to support the folks on the ground who are leading that work – giving them the coaching skills to support each other in integrating and implementing what they are learning in other community change initiatives.
  • Coaching for Community Transformation Certification (CCTC) – Training that equips people to use coaching skills to strengthen their communities and their leaders in the community, and which provides community-wide coaching support as part of the community application of coaching requirement. Students in this training provide approximately 1000 hours of coaching to a variety of community partners. This is a model for communities who choose to invest in having their own community members trained to support the community as Certified Community Coaches.
  • Coaching skills integration in schools – Coaching and coaching skills training for teachers and administrators to support collaboration, engagement (student, teachers, parents/guardians), shifts in the ways of viewing each other, and discovering creative and innovative solutions to energy-draining problems.
  • Innovation applications of coaching – National “Test Kitchen for Innovation in Coaching” in which Leadership that Works faculty members and other coaches share how they using coaching and coach training in innovative ways by integrating coaching practices into their organizations and initiatives. The group is sharing best practices, funding strategies, and evaluation support to generate data to support further work.
  • Replicable Coach Training Models - Joint effort with community partners to develop replicable coaching training models as a support for other communities interested in implementing similar strategies in their communities.

What types of individuals seek CCT training?

Leadership that Works provides Coaching for Community Transformation (CCT) training to a variety of community members and groups: nonprofit leaders, nonprofit and government service providers, executives, consultants, educators, community organizers, community residents, board members, and volunteers.

CCT trainees have come from organizations working on community and economic development, affordable housing, financial asset building, workforce development, early childhood and youth development, as well as human service agencies, and social justice organizations, school districts and community initiatives.

How does coaching in communities work?

It depends on your needs. Coaching in communities is taking many forms:

  • Staff at various levels in an organization receive coaching skills training and begin to speak a common language, listen deeply, support one another, and align to create a coaching culture resulting in creative ideas exchange, collaborative problem solving, enhanced communication and more engagement with their stakeholders.
  • Direct service providers integrate a coaching approach into the service delivery model of their organization and begin to work in partnership with their clients. This client-focused, empowerment partnership supports clients in designing their own pathways to move toward their dreams – creating both a vision and a plan to achieve them.
  • CCT Certified Coaches can support the community in formal ways by providing one-on-one or group coaching for youth, educators, families, co-workers, agency clients, board members, leaders and other residents. They can use their coaching skills to enhance facilitation or participation in meetings, strategic planning sessions, and mediation of different opinions or difficult conversations. Community coaches can ensure that the assets and resourcefulness of everyone involved in community projects can be appreciated, seen, heard and utilized towards achieving a community’s goals.
  • Inter-organization collaboratives, alliances and initiatives can significantly improve communication and collaboration by aligning commitments and providing a framework with a common language and tools to undergird the work of the groups involved.
  • Leadership development programs, civic involvement, political advocacy, and diversity, inclusion and cultural awareness programs - CCT coaching trainees report they are able to more effectively put the skills from other trainings into practice by applying their coaching skills. CCT contributes to this by enhancing self-awareness and confidence, and by providing skills for supporting effective and collaborative partnerships, as well as skills for establishing accountability.

Possibilities are limited only by the creativity and resourcefulness of inspired community members.

OK, I’m interested in bringing coaching to my community. What else do I need to consider?

Leadership that Works may ask you some of the following questions to help you think about what is possible for your organization and/or community:

  • What is possible if coaching runs in the background through a whole community?
  • How can you couple coaching skills with systems change in the community?
  • How can coaching skills training support and impact various interest groups in your community? For example:

What is possible if parents are trained in coaching skills?

What impact is possible if coaching skills were taught in languages other than English to include those leaders and community members who are often left out?

  • How can you experiment with using coaching with issues that cut across agencies and interest groups in your community?

That’s it. I’m ready. How can I bring CCT to my organization, school, and/or community?

We look forward to discussing how coaching skills training and coaching may support your local needs. Your vision for enhanced connection, engagement, communication and collaboration in your local organizations, schools and community will serve as the basis for what may be possible as people in your area learn coaching skills. Call or email Virginia Kellogg at 785-597-2228 for more information.

Check out what Participants are Saying about Results!

Coaching for Community
Transformation Results

Community Case Study: Battle Creek, MI

One way to assess the impact of Coaching for Community Transformation is to look at the ways Leadership that Works is partnering in Battle Creek, Michigan with various community groups committed to improving the lives of all children and families

Our coach training partnership in Battle Creek demonstrates how creating a coaching culture and embedding coaching skills can improve community service and increase successful outcomes. This is an example of what is possible when communities come to understand the power of coaching.

Following are a few of the many ways Coaching for Community Transformation coaching and coach training have created a coaching culture and enhanced community projects and initiatives in Battle Creek:

Early Childhood Connections

Calhoun County's Early Childhood Connections (ECC) provides free services to families with children from birth to age 5. Many ECC services are provided by trained family coaches who listen, acknowledge each family's hopes and dreams, and support them in taking steps to achieve those dreams. ECC has an ongoing commitment to coaching skills training and one-on-one coaching for family coaches and administrators. This commitment is embedded in the ECC model for working with the families they serve. The training also supports the staff in creating a coaching culture within the organization.

Coaching for Community Transformation Intro Training

Over 100 direct service providers and administrators from a number of nonprofit organizations, as well as consultants, educators, board leaders, and volunteers participated in basic and follow-up coaching skills training in Battle Creek to date. They added coaching skills to their existing expertise and are using these skills to partner with clients they serve, and with educators, nonprofit boards, and food justice initiatives. Coaching skills enhanced the productivity of meetings and strategic planning sessions, and improved personal communication between community members.

Coaching for Community Transformation Certification Training

Twenty-six (26) participants completed the requirements for the 9-month in-depth certification training and are now Certified Community Coaches serving in the Battle Creek area. These coaches support the community as a part of their regular work roles and expertise. During the training alone, these coaches logged over 1300 hours of community coaching in the Battle Creek area.

BC Pulse

A coaching approach is the foundation for the work of the BC Pulse leaders who are CCTC Certified Community Coaches. BC Pulse works to bring local organizations, community leaders and residents together to improve the lives of all children and families in Battle Creek. Through a people-first, collaborative approach, their efforts help coordinate local services, align policies and practices, and provide greater access to quality programs for all Battle Creek residents.

Learn More

Call or email Virginia Kellogg at 785-597-2228 for more information.

3 Ways to Work With Us 

This is the bottom slider area. You can edit this text and also insert any element here. This is a good place if you want to put an opt-in form or a scarcity countdown.